Do travel influencers on Instagram influence us The Modern Geek

Do travel influencers on Instagram influence us ?

Travel influencers have multiplied rapidly in a few years. To showcase the destinations they visited and share their experiences, they mainly use Instagram. Currently, travel influencers on Instagram seem to be full-fledged players in the tourism marketing on the Internet. But what effect do their posts really have on social network users ?

What powers travel influencers have on Instagram ?

Social networks and mobile devices have become essential in our daily lives, including during vacations. A study launched by Interhome shows that the French use them before and during their vacations to search, publish and keep in touch with their relatives. Especially when it comes to finding a destination, 34% of them use social networks to choose their vacation spot according to another study.

The Travel influencers on Instagram intervene at this level. By posting beautiful photos of their trips, they make entire communities dream. Their influence is sometimes so great that their subscribers do not hesitate to go to the exact place where the images were taken to reproduce similar shots.

The phenomenon is such that some tourist sites are crowded with Instagram users. They are not afraid to stand in a long line to take the same photo as an influencer.

Perceived as authentic by their followers, travel influencers on Instagram inspire them enormously. Their experience sharing is not considered as advertising. In this context, more and more travel industry professionals are soliciting travel influencers for a collaboration to promote a specific country, city or site.

Which destinations do travel influencers promote the most ?

There are various studies that list the Most Instagrammed vacation destinations. Although the ranking differs from one study to another, several cities are always in the top 4. London, Paris, Dubai and New York. Travel influencers on Instagram also often highlight the following cities:

  • Los Angeles;
  • Istanbul ;
  • Tokyo;
  • Barcelona; and
  • Singapore;
  • Bali;
  • Hong Kong;
  • Amsterdam;
  • Seoul;
  • Rome.

When it comes to destinations in France, travel influencers on Instagram are particularly keen on regions and ecotourism sites. For example, these include:

  • The Gold Coast’Azure ;
  • Brittany ;
  • Angers;
  • Mont Saint-Michel;
  • Camargue;
  • Vannes;
  • Chamonix-Mont-Blanc;
  • Canal du midi;
  • Lake Annecy;
  • The Gulf of Morbihan.

Who are the biggest travel influencers ?

According to the Interhome study mentioned above, 45% of young people follow influencers in the travel industry. Based on their number of followers, influencers can be classified into different categories:

  • Mega-influencers (over 1 million subscribers);
  • Macro-influencers (100,000 to 1 million subscribers);
  • Micro-influencers (10,000 to 100,000 followers);
  • Nano influencers (1,000 to 10,000 followers).

The biggest travel influencers on Instagram in the world are mostly Anglo-Saxon, because the English-speaking audience is larger. Nevertheless, some French influencers have managed to impose themselves in their field. This is the case of :