6 mistakes to avoid in natural referencing
SEO is essential for a website, regardless of its objective. Indeed, it determines the visibility of the online platform. You will be able to widen your audience, then improve your image or increase your sales. However, you must avoid certain mistakes to ensure the effectiveness of the process.
You can even be excluded from search results if you break the SEO rules.
Focus on 6 mistakes during your natural referencing
The ignorance of the basics is the biggest mistake to avoid in SEO. SEO (Search Engine Optimization) is not just about filling your site with specific keywords. Moreover, such an initiative often leads to a Google sanction for keyword stuffing.
You risk being left out of the results pages. You can nevertheless prevent penalties by working with an SEO agency.
On the other hand, Google regularly provides advice on SEO. The idea is to continuously improve the relevance of the results and the user experience. In this evolving environment, the intervention of experts allows to be up to date on the authorized and recommended methods in this field.
In addition, Google does not hesitate to punish sites seeking to deceive its robots or its users.
Don’t do an audit
As soon as a website is created for a startup or any other company, thesemantic audit is an essential step to produce and structure content. This procedure allows you to identify your keywords and target expressions in an exhaustive way. These are the most common requests of Internet users concerning your specialty or your sector of activity.
Once the semantic field is identified, the optimization should be focused on improving your ranking on these searches. The audit is therefore decisive for the success of your websitearchitecture and content strategy of your site. Without this preparatory phase, your platform will inevitably lack consistency.
This characteristic will penalize your SEO.
The wrong choice of keywords
You must Choose your keywords wisely to make your site go up in the SERPs (search results pages). After the audit, you are supposed to know the queries related to your activity. You should however avoid using keywords that are too generic and are probably already associated with more reputable sites.
In this case, you risk disappearing behind your competitors.
On the other hand, avoid keywords that are not directly related to your offer or your business sector. You risk, this time, to generate unqualified traffic. However, conversion remains the main interest of SEO.
It is also important to indicate the target geographical area through local keywords. You will thus be able to reinforce your targeting strategy.
Duplicate content is the worst error to avoid in SEO. Google is particularly strict on this subject. It therefore removes from the SERPs any site that reproduces the content.
Other search engines also prohibit duplicate content, but they are less reactive. It is indeed about plagiarism.
Beyond the legal problems, duplicate content affects the attractiveness and notoriety of a website. Social networks are also conducive to bad buzz on the subject. Therefore, it is strongly advised not to use competitors’ content.
Various tools allow you to trace the origin of any duplicated element.
Do not do netlinking
Netlinking is essential for improve the reputation of a site. Your visibility will effectively increase thanks to the traffic generated by the hyperlinks leading to your platform. However, you must be careful about the quality of these redirects at the risk of being downgraded in the SERPs.
The principle in this matter is simple. Google punishes sites that act fraudulently to attract users. Conversely, links from well-referenced platforms will improve your online reputation. It is also important to regularly update the backlinks to avoid the inconvenience due to dead links.
Don’t do any internal linking
The internal mesh allows you to present to visitors the extent of your expertise or your universe. It essentially consists in placing links in your articles to other pages of your platform. However, you must avoid filling the site with internal links.
This practice is clumsy and somewhat self-centered.
Moreover, links can be detrimental to reading when they are too numerous. It is therefore important to Make an internal link and to moderate the quantity of links. You must also focus on consistency and redirect the reader to pages with interesting additional information.
Forget the UX
The user experience (UX) is impacted by each email mistake to avoid in natural referencing. Therefore, you will succeed in gaining places in the SERPs, if you give priority to the UX. Google has developed its various SEO rules with the user experience in mind.
In the details, you must take care of the structure, the aesthetics, the content and the speed of your site. The navigation will be more fluid and more pleasant for the visitors. Under these conditions, you will naturally increase your traffic and your conversion rate.
This situation will eventually improve your ranking in the results pages of Google and other search engines.